advertising illustration for Delsey (research)

Commercial illustrator

Theoretically, an illustration has no limits.

Everything you can imagine can be drawn by the illustrator : it could be a dream model, smart and smiling, surrounded by her 8 twin sisters, a paradisiac island without mosquitoes or a castle in Spain without having to leave your office, or Paris under the snow with a Seine river with warm and crystalline waters lined with coconut palms …

 

 

a girly illustration, with 3 beautiful girls

A DRAWING AND A UNIVERSE

Advertising agencies seek to convey their clients’ messages with strong characters or graphic universes: they then seek an illustrator – or a freelance illustrator – to enrich the brand’s universe with original illustrations.

beauty illustration for Passion beauté

IDEAS

These projects begin with exchanges during a brief. We must awaken the ideas! Whether I am in my studio in Nantes, Paris or on a journey, I often find inspiration in memories of scenes from the past, characters who have moved me on the street, on the café terrace, or women I met during my travels.

Whether it is fashion illustrations, posters, products (for example packaging), I start by drawing them in my head …

Then come the pencilled drawings, the customer’s approval, and finally setting the colours.

These are often fairly long projects, but usually exciting because the stakes can be significant. You can find more images on my illustration blog or on my illustration portfolio.

 

ILLUSTRATIONS FOR BRANDS, COMPANIES, ADVERTISING AND COMMUNICATION :

Givenchy, Tupperware, Nestlé, Delsey, Essilor, INNO, Nice Veolia, Nilfisk, Oxibis, PayPal, Phyto, house Salon maison & Objet, health insurance, PMU, Quo Vadis, Exacompta, Sida Info Service, Sigma, SNCF, French Society of Dermatology, the Parisian Boudoir, Teva, Champion, Laboratoires Ducray, Yves Rocher, Lancôme.

Illustrator blog / Brand content / Characters illustrator/ Tupperware / 12/11/2015

You’ve heard of Tupperware ? you know, the famous boxes and kitchen accessories that marked your youth ?

Well Tupperware asked me to create a series of women illustrations for them. I had the pleasure of adding a little of my “French Touch” into the universe of this iconic American brand.

Women and characters illustrations for the brand content

3 women illustration for advertisement : TupperwareThis is a series of illustrations depicting the principle of the famous meetings that made the brand so notorious.

In the first illustration, a woman, the “heroine” meets a Tupperware host in a friendly and open space such as a café.

In the second illustration we can see her speaking with her friends in her kitchen. All three of them are relaxed, and are choosing their products on an iPad.

And in the last picture … we can see her leaving with her Tupperware shopping, of course !

They’re nice women. They’re smiling, pretty but not overly dressed. I put them all in heels at first, but no, they are rather casual, friendly.

I enjoyed working on this project, which was a collaboration between 3 people : the client, very friendly and very professional, Michael, my agent illustrator for the US, a great guy, and myself of course as the illustrator !

 

Illustrator blog Brand content / Comics / Nestlé / Digital / App / 12/11/2015

advertising illustration

comics for a mobile application by Nestle waters

Comics illustrator for brand content

I’m making the most of this heat wave to talk to you about a pretty chilled project that I’ve been working on for several years now : comics.

And you’ll quickly understand the relationship between the heat wave and this project !

Eve, a working mother

And as I said, I’ve been working on cartoon boards for a smartphone application published by the Nestlé group to sensitize mothers about keeping their entire family hydrated. All thanks to the tools available on this app.

In this application, you can follow Eve, a working mother, with every week a new story to discover about keeping hydrated. We find Eve with her children, her friend (s) … A real commitment is created around this pretty brown heroin.

This tool is not only fun but, for these comics, the scenarios I illustrate are always very thoughtful, funny and friendly.

 

comics illustratorHow do i make comics ?

I will talk about the creative process these boards:

I get the script of the story I have to illustrate beforehand. I then make a storyboard of the comics in pencil that I send to my client ; in this sketch, framing ; close-up, wide shot …, will highlight the action, for example here, you’re meant to understand from the first box that Eve is in a park, it’s midday and she’s having lunch with a colleague or a friend.

We always end comics with advice and tips from Eve.

After possible changes, I start to color and there you have the “final product”;) as a comic.

Only small downside of this application ? It is not available in France, unfortunately …

And remember, keep hydrated !